All Designs, Big and Small

Businesses that are serious about branding products will need to invest in design that helps set their products apart. Hifida partners with businesses to leverage design to draw the kind of attention you want to your brand. 
Whether you need a simple design to get a product launched, alteration to an existing design to increase appeal, or a full-on branding exploration to establish corporate identity, Hifida can guide the design process from start to finish. 

Design Services: step-by-step

Determine Your Scope

Hifida’s design experts help determine the scope of service you need. Examples of project scope include:

• Basic graphic design for brand launch.
• Refresh or refinement of existing designs.
• Consultation on establishing the look, feel, and voice of your brand through proprietary design.
• Professional structural design to ensure functionality and stability.
• Precision mechanical design for optimal performance and efficiency.
• Refresh or refinement of existing appearance, structural, and mechanical designs to align with brand evolution.

market research

After our team determines the scope of your needs, they get to work on market research. This helps to determine specific style cues that might appeal to your target demographic, or a trend in design that helps brands appear professional, high-quality, and trustworthy. 

What this looks like varies from industry to industry, but our graphic design experts are comfortable researching any specific product niche. 

initial design exploration

Next, our designers take the first step in creating your graphic. Our team provides a number of thumbnail sketches or other quick digital works to start, giving you the opportunity to give input into styles that are appealing and can inform future iterations of appealing graphics. 

Review and Refinement

Our design teams value feedback. As they create and refine designs, our designers continue to show you progress and incorporate your feedback. This cycle continues until we determine the final design that will be implemented into your brand. 

Final Iteration

A final iteration is submitted for collaborative critique by both you and our team. Any final adjustments will be made at this time. 

Real-World Application

Throughout the first five steps of this process, Hifida will have already no doubt gleaned insight into the size of the unfulfilled market your product could reach, and thus we’ll be entering the print estimation phase with a quantity range in mind when gathering estimates for producing your product’s packaging, plus choosing facilities for order fulfillment and distribution. With quantities and vendor location being the key factors towards achieving an optimal cost-to-value ratio, Hifida will contact several vendors in each needed service sector to gather estimates and review them to find the perfect fit for your budget and brand requirements.

Vendor Supervision

Hifida handles sending final designs to print vendors, web developers, and any other design-related vendors on your behalf. Our team works with vendors to adjust graphics for appropriate display without dramatically altering design. Hifida holds vendors accountable to quality control standards for implementing graphics across a broad spectrum of media, reviewing proofs and works-in-progress to ensure final products are accurately produced.

Hifida’s Design Fees

Hifida’s design fees are based on an hourly rate, which means you only pay for the services you need. Hifida is happy to take on the specific services you require, whether it’s for a quick-and-easy design project, or a full-fledged exploration into brand development. 

Is graphic design important for ecommerce businesses?

Yes. If your product doesn’t exist in retail stores, then your brand and related graphics will serve as the first impression for your brand. Professional, sleek graphics can help give the impression that your business is serious about the product they sell, which can help drive conversions. 

While you shouldn’t over-invest in graphic design for an unproven product, keeping the customer experience in mind will be crucial as you develop your brand.

When should I invest in design for a product from China?

If you’re serious about branding, you should be prepared to invest something in design, though you don’t necessarily need to create a full-fledged branding strategy for a new product or a new brand. 

Typically, businesses will want to get serious about incorporating a product into an existing brand (or begin to establish a new brand) when a product has proven itself to be successful. This generally means:

• There is demand for the product
• The product is profitable
• Your business is in a position to begin scaling with a particular product

Can Hifida offer design services as a standalone offering?

Yes! You don’t have to use Hifida as a sourcing specialist to take advantage of our design services. Our experts can still help you develop appealing graphics, and we can still manage vendors on your behalf as designs are implemented. 

I already have designs and graphics for my business, but I need help sourcing products. Can Hifida help?

Yes! Our design services are optional, so customers that partner with Hifida as a sourcing specialist are not required to take advantage of the design services we offer. 

I’ve already streamlined my product sourcing, but my branding isn’t there yet. Can I come to Hifida solely for design services?

Yes! Our graphic design services are available as a stand-alone option, so we welcome businesses to approach with branding and design needs. Also, if you’re an existing client, you have the option to reduce other services and continue coming to Hifida for graphic design services, as needed.

Does Hifida have other offerings aside from design projects related to print products and packaged goods?

Absolutely! Hifida’s designers have decades of real-world experience in a broad range of design specialties. These include:

• Product appearance design
• Product structural design
• Equipment mechanical design.
• Building websites
• Designing mobile apps
• Other services focused on cloud- and design-based assets

Hifida can offer these services as standalone offerings or as tie-ins to physical products you are sourcing (with or without Hifida).

Do I need a name for my product, brand or business before I come to you? How much conceptual work do I need to do in advance?

You do not! The experts at Hifida are happy to partner with you through the entire creative process for your product, including creating a product name or brand foundation. In fact, we have found that many businesses that partner with us from the infancy of their business have an easier time establishing on-target marketing strategies as their product is designed and manufactured.

Do I have to source my own vendors to handle the print, labeling and marketing material needs for my project?

You do not! Hifida has an enormous list of pre-vetted print professionals, and we make sure that your project ends up in the hands of the vendor best-suited to produce an incredible product at the best price-to-value ratio.